D&AD New Blood Yellow Pencil Winner – Droplet

Droplet

D&AD New Blood Winner

Client: D&AD New Blood, Digital Mckinsey & Google Creative Labs

 

The brief was to create a new money experience that empowers an impoverished group of people, I chose those in developing economies. My concept was Droplet, is a crowd-sourced reserve currency fund that gives people financial stability in countries with a high level of currency volatility. For me the key to this brief was to simply communicate a complexed idea – I did this through a six slide deck and flow diagram that guided the viewer through the complexities of the concept.

I received feedback from industry experts who thought that this was a viable idea, noting, they did know why someone hadn’t done this.

See the full submission below.

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The Degree Show

The Degree Show

Client: Ravensbourne University London

Role: Creative Team Lead

We wanted to move the show away from the corporate feel of previous years and back to highlight the diversity and quality of the students work. Our initial research found that visitors find the Ravensbourne building difficult to navigate and were missing out whole chunks of previous years exhibitions – for us, way-finding became the key component of the concept.

We looked at ways to simply navigate the building and the most logical way to implement elements of a topological map – we achieved this by colour coding floors, having maps, banners, and distinct signage to help people navigate the show and ensure nothing was missed.

Interview

In total for this project we delivered, Branding, Custom Fonts, Web, Large Format & Print Collateral, Signage, Entrance & Television sets and Social Media Support all of which helped to make the show incredibly successful with 7,000 people attending over 3 days.

Watch me discuss the creative process with my fellow creatives. 

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Christophers

Christophers

Client: Final Major Project at Ravensbourne University London

My strategy with Christopher is to link travel and art and create a cultural hub that hosts the events our target want to say they were at and holds the best new art from around the world that they want to buy. To achieve this I created the brand ‘Christophers’ inspired by the patron saint for travelers St. Christopher. After extensive research I settled on a Wordmark rather than a logo; among high-end brands, there has been a shift towards strong wordmarks. 

One of the outcomes was a book/guide that showed the up and coming and underappreciated art along Phileas Fogg’s route around the world in 80 days. One of the others was a digital presence that drove people to buy the books and engage with the events. 

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Contracting Scout

Contracting Scout

Client: Contractor Services Group

Contracting Scout is a comparison site for multiple UK contractor sector jobs and services aimed at corporate professionals.

I sought out a brief to create a brand, web and print collateral for a company that would innovate the UK contractor sector. The company would compare and provide its own products and services to the sector. The client wanted a brand with a fun element, similar to traditional comparison sites, but would also sit well alongside the more corporate product they’d offer.

In total for this project the assets delivered included: Branding, Brochures and other print collateral, Web Designs, and promotional material for digital ad campaigns.

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Button Tea

Button Tea

Client: Button Tea

I provided a full complement of creative services for this project. The owner came to me with a name “Creativitea” however after discussions with her I helped her to find a new name which would be easier to pronounce and spell so she wouldn’t lose business due to confusion around the spelling. We then went on to develop a brand website and images for use in her collateral. 

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