Client: Final Major Project at Ravensbourne University London
My strategy with Christopher is to link travel and art and create a cultural hub that hosts the events our target want to say they were at and holds the best new art from around the world that they want to buy. To achieve this I created the brand ‘Christophers’ inspired by the patron saint for travelers St. Christopher. After extensive research I settled on a Wordmark rather than a logo; among high-end brands, there has been a shift towards strong wordmarks.
One of the outcomes was a book/guide that showed the up and coming and underappreciated art along Phileas Fogg’s route around the world in 80 days. One of the others was a digital presence that drove people to buy the books and engage with the events.
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