D&AD New Blood Winner

Client: D&AD New Blood, Digital Mckinsey & Google Creative Labs


The brief was to create a new money experience that empowers an impoverished group of people, I chose those in developing economies. My concept was Droplet, is a crowd-sourced reserve currency fund that gives people financial stability in countries with a high level of currency volatility. For me the key to this brief was to simply communicate a complexed idea – I did this through a six slide deck and flow diagram that guided the viewer through the complexities of the concept.

I received feedback from industry experts who thought that this was a viable idea, noting, they did know why someone hadn’t done this.

See the full submission below.

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